Master Personal Defense with Professional Firearms Training

Comprehensive courses in a safe environment, from concealed carry to advanced defense skills.

In-Person Training


MN & WI Permit to Carry Training, personalized one-on-one handgun sessions, and non-physical self-defense courses designed for all ages and skill levels.

E-Learning


24/7 access to training, including Real Estate Agent Safety, self-defense, and more done online, at your own pace, from the comfort of your home.

Membership


Unlock Exclusive Perks with Our Membership! Get a USCCA membership, unlimited range time, free targets, gun rental discounts, and much more.

Concealed Carry Class

At Superior Guns and Ammo, our Multi-State five-hour concealed carry class meets Minnesota and Wisconsin permit-to-carry regulations, allowing you to obtain licenses in either state.

Once you apply for and receive your license, you will have reciprocity in 38 US states for the legal concealed carry of your firearm.

Frequently Asked Questions

Our FAQ section is designed to provide quick, clear answers to the questions we hear most often.

If you still have questions after browsing, our team is here to help!

Yes! We offer USCCA Concealed Carry classes approved in both Wisconsin and Minnesota

We offer a variety of smithing services. Our gunsmith is not in house.

We accept and process inbound transfers for a fee of $35.00. For information on our outbound services, please call the shop at 715-718-2160

All ammunition used on the range must be purchased here at the store at the time you are here to utilize our indoor range. NO outside ammunition allowed.

Yes! We will consign your item and keep 15% of the sale.

About Us

At Superior Guns and Ammo, we offer top-notch training led by our experienced instructors in a safe and calm environment. Our courses are designed to provide you with effective training tailored to your needs.


We also provide certified concealed carry license training in accordance with Wisconsin state regulations.

Free Resources

4.0
Based on 42 Reviews
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John Meyer
October 31, 2024

Great selection, good prices and friendly staff.

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Jarl Olson
October 28, 2024

The staff is always helpful and give you a fair price

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Michael F. Bulgrin
September 25, 2024
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Logan Cline
September 13, 2024

Conceal and Carry class was Excellent, learned a lot of information, shooting range is well kept and nice, very knowledgeable and respectable people to deal with at the counters we’ll purchasing a firearm or just looking!

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Susi
August 28, 2024

What awesome customer service! I was given answers to all my questions, even the other customers added advice to making an informed decision. I would highly recommend them for all your guns and ammo.

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Sierra Murray
July 13, 2024
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Laurie Gucinski
April 16, 2024

Beware of this gun Smith charged 185.00 to replace stock bolt and a so called clean nothing was cleaned maybe the stock don't know 50.00 for clean 50.00 for bolt 3.00 one shell to test fire rest labor

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Zach Brennan
April 12, 2024
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D-Rock T
March 18, 2024

Great group of knowledgeable guys here! Lots of guns, ammo and accessories too! They are pretty much in the same price range as their other local competitor but they have a really nice set up in there. Very professional looking and I haven't been able to stump any of them with hard questions. Stop in and patronize this business!

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Tyler Seybold
February 19, 2024

Great store. Friendly and helpful staff. I would recommend them to both new and experienced shooters and firearms enthusiasts.

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Joleen Stuard
February 3, 2024

Great customer service!

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Timothy Waldholm
February 2, 2024

I spent 1,000 on a shotgun in the summer of 2022. It did not work out of the box. I took it in to have it fixed. The gunsmith cleaned it and said it was just dirty (i had only put 10 shells through it) but I accepted it. This cost me arount 50. I took the shotgun out in September 2023 and the same issue was present. I took it in immediately. They said they were going to send it to Winchester. I called today (2/2/2024) and the person who answered said they did not have a record of it. When I explained the situation, she said, "I have customers in line so I cannot discuss it." and then hung up on me. They would not answer my follow up calls. I am so far out 1050 and not only have a malfunctioning shotgun but I do not know where it is.

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Theodore Tucci
December 11, 2023

Very Knowledgeable

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Kris Herubin
December 9, 2023

Great place, great selection. Staff was friendly and helpful.

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Bud Brandt
November 7, 2023

I like this shop. Answered all my questions.

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Ryan Bauer
October 10, 2023
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Joseph Hartshorn
September 5, 2023

This is a great gun shop and I just had my gun cleaned up there and the gunsmith is very very knowledgeable when it comes to all the guns and or whatever you bring in. The staff is overall friendly and nice to you when you walk in the door. I enjoy going here and will continue to go here over the other gun shop down the block.

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PhantomDeath007
June 13, 2023

Nice place.

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Isaac Pfeffer
April 28, 2023

This place Is the text book reason to buy online!!!! tries selling used guns for more then they are new. Guns on consignment they say are absolutely zero wiggle room. Staff was friendy and and thats it, They have had more employees come and go in there first 6 months then McDonald's sells French fries Go someplace else you won't regret it

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Cory Martin
April 23, 2023

Overall the staff here are friendly and knowledgeable. I have never had any issues shopping here. The one issue that I find is the lack of support for custom builds. I find it unappealing to go to a gun shop where they will tell you that you can "save more money" by purchasing a rifle from them rather than just helping you find the parts you need for your build. I wish they understood that building a custom rifle is not about saving money. Rather it is about the enjoyment of the build process, the quality of the build without having to take down a complete rifle and end up spending more to replace items as you upgrade and end up with extra unneeded parts. It's about what feels good for you as an enthusiast and having a finished product that is 100% suitable for your needs. There are staff there that are supportive of this but typically when I am there I get the "you could have saved money" comment and I personally don't want to interact with staff like that. As gun owners I think the culture should better represent support for the builders along with selling quality complete builds to those that don't build their own. I will continue to shop there because it is an overall positive experience and I have had great interactions with most of the staff. I just want to note a consideration I think would make a difference to a wider array of customers.

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Jay Maynard
April 18, 2023

Super unfortunate situation with the folks over there. Had ordered some parts from them at an agreed upon price. However, once the parts got there, Jim had sent some of the parts back and up charged an extra 20% for the parts that were still there. Just sad to see a great store like that fail due to bad advice.

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Loren Lampinen
March 27, 2023

By far the best gun and ammo store In both superior and duluth.

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Grant Lundberg
March 18, 2023

Great prices, great employees, great service. Couldn’t ask for better!

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Drew Pappas
February 25, 2023

Stopped in for the first time. Was pleasantly surprised to see some older high quality guns. I wasn't too surprised when one in particular had to come home with me. Great atmosphere, great selection, and very helpful staff. Will be stopping back next time I pass through on business.

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colin stein
February 19, 2023

Great knowledgeable guys. Look forward to many purchases to come from them. Only annoying part is the need to transfer guns to a minnesota FFL, but that’s a law issue not the shop.

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Matthew Quinn
February 8, 2023

Edit and rewrite: Called in the other day and when I was put on hold, I could hear everything the guys where saying. I even hung up and called back asking for the manager. Once again. I was put on hold by Aaron and heard everything going on. "Theres an angry person on the phone and one at the counter". Well ya, I'm upset, my personal info could've shared. I changed it from 1 star to 3. Bonehead mistakes happen but this was a big one. I'll change it after I go back and rekindle the customer experience. I've spent a ton of money here. I hope it gets better. From my understanding the call was recorded, so all of the chatter was recorded.

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inferno715
January 15, 2023

Decent store, helpful employees. No complaints!

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Holly Mrd
December 22, 2022

Owner very unprofessional. I feel bad for the management. Owner acts as if it is a hassle to help. Is not fair on prices or trades. Will never be back and will ensure to let everyone else know to go elsewhere.

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Anthony Martorano
December 10, 2022

So I’ll start off with my friends experience the 2 of them went in to sell one of their shotguns walked out with a fair deal. My other friend was interested in also selling his identical shotgun to purchase something newer and went back a different day and was offered a slightly lower price for his. When he confronted the salesman on the price being lower than our friends he said they wouldn’t pay that for that model ever. Mind you he was with him when it was sold and I’ve also seen the sales receipt. Now on to my experience I wanted to purchase my first pump shotgun to add to my collection of firearms and staff was friendly but unable to order the models I wanted because they were out of stock. Well on to buying a basic shotgun and ordering the parts I’d like to modify it with. Went through the background check and left to wait. Started shopping for my parts and remembered I forgot to check the length of the barrel there is a couple in stock online elsewhere for replacement so I called superior guns and ammo to check the length of the barrel on the gun I was purchasing if it was a 18.5, 20, or 24 inch because I had forgot to check. The younger salesmen who helped me said hold on let me get a tape measurer which I figured weird should be on the bottom of the barrel and came back to the phone and stated it was a 18.5”. Cool that’s what I wanted background was delayed a couple days because the system was down I’m waiting on parts anyways fine. When I picked up my shotgun very clearly stated on the bottom of the barrel 24” and now the place that had replacement barrels in stock are sold out. So far 2 strikes of lying not great I’ll give it another shot another time however if it comes to a 3rd our shooting group and my family that were excited about the new gun shop and range will be heading out to Solon or superior shooter supply for our needs and to dead on arms for their range.

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Blake Swanberg
October 17, 2022

Ordered a lower, paid for it online so my name and number was on the box. They never called me then when I showed up they couldn’t find it. After an hour of them not wanting to look for it and wanting me to come back next week they found it with someone else’s name on it. (At least thats what they told me). They tried to sell it even though I had already paid for it. They need some better customer service, organizational skills and some post it notes. Rude, disorganized, I will never be back.

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Steve Doolittle
October 16, 2022
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Grant Primmer
October 8, 2022

Made a few purchases from here now, staff is always great, prices are reasonable and Terry will order you whatever you like. Glad they’re open and giving that other store a run for their money.

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Rich Gasperlin
September 20, 2022

Went in for reloading supplies. Rude arrogant clerk. No help what so ever. Many other places to go. Won't be back.

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Bill Olson
August 13, 2022

Made 3 purchases from here...so far,great group of guys!,awesome prices,

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Zachary Quam
July 22, 2022

Very friendly staff awesome sellection definitely a great place to shop and good on prices

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Dilan Brault
July 16, 2022

It was an awful experience, first the staff was basically picking out the stuff for us.. not letting me and my wife choose or hold what we wanted. Then forgot to tell us we couldn’t use out of state license’s after two hours in there. Mind you this was after we purchased the items. Then to top it all off they spent 30 mins trying to get us a refund. I DONT RECOMMEND THIS PLACE. Go to another establishment I promise a head ache will be saved!

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Scott Holden
July 15, 2022

Very nice store and friendly staff. Great variety of guns, ammo and to have an indoor shooting range is going to be so nice. Very reasonable transfer fees. It is nice to have another gun store about a block away from the other store that screwed me over by selling a special order gun out from under me after I was the first person on the list with cash down. No longer are they the ONLY game in town! It won't be long until they are out of business in my opinion.

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Zip P
June 13, 2022

Seems like a decent place. Nice friendly service. When they get their expansion project done I think it will become a very popular place. Definitely a lot better than the one up the road.

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Trent
June 1, 2022

Friendly staff, good selection. Better prices than other places, and more in-line with what you can pay online. Reloading supplies, ammo, optics, looked like anything I could want. Will definitely return for anything I need.

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Joe Snorts
May 31, 2022

Very friendly, very helpful. Nice selection of almost everything. Priced right. Glad we finally have a shop that treats customers with respect.

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Jordan Bailey
May 27, 2022
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Leon Chovan
April 13, 2022